Bullish Launches U.S. Spot Crypto Trading After NYDFS Approval

Bullish (BLSH), a crypto platform owned by CoinDesk, has officially launched spot trading in the United States following regulatory approvals from the New York State Department of Financial Services. The exchange, now operational in 20 U.S. states and territories, including California and New York, caters exclusively to institutional clients.

The platform's hybrid model combines a central limit order book with automated market making, designed to enhance liquidity and trade execution during volatile market conditions. Bullish has already processed over $1.5 trillion in cumulative trading volume since its international debut in late 2021.

Institutional interest in crypto appears to be rising, with even traditionally hesitant firms like Vanguard reportedly reconsidering their stance. "U.S. institutions deserve better execution, deeper liquidity, and platforms built for their strategies," said Chris Ty, underscoring the growing demand for compliant crypto services.